Our story
Behind Vélo-Transit is a man who has never stopped believing in it.
Vélo-Transit was born from a simple belief: meaningful change begins with concrete action.
Behind this project is a journey shaped by creativity, innovation, and the ability to bring people together.
The journey
Building communities,
creating systems,
fostering movements
Before helping transform urban mobility, Jean-Marc Blais learned how to get people moving, quite literally.
His journey began in the world of skiing, where he went far beyond teaching. He built a ski club and school that brought together more than 5,000 members, led a team of over 100 instructors, and developed programs serving up to 1,200 students each year.
But beyond performance, he created something deeper.
A culture, a sense of belonging, a movement.
He later entered a new arena with Ski Presse, capturing the attention of an entire industry. What began as a simple newsletter evolved into a media platform distributed in more than one million copies across North America. He anticipated the digital shift early and went on to cover four Olympic Games.
Once again, he was not simply building a product. He was creating an ecosystem that brought communities together.
The turning point
Seeing differently a problem everyone experiences
The real turning point came in traffic.
Like millions of others, Jean-Marc Blais saw the same reality: commuting had become inefficient, expensive, and restrictive. With the rise of electric bikes, a new opportunity began to emerge.
In collaboration with Équiterre, he launched a pilot project providing electric bikes to 800 employees across 15 organizations.
The results were striking. Up to 90% of participants were willing to change their transportation habits.
The issue was never motivation. It was the environment around them.
But two major barriers remained: winter… and above all, theft.
The idea
Tackling the right problem
For years, Jean-Marc Blais worked to convince organizations to invest in cycling mobility for their employees. He developed products, programs, and compelling arguments. He knocked on countless doors.
The interest was there. People wanted to ride. But something kept getting in the way: theft, insecurity, and the lack of reliable infrastructure.
That’s when everything shifted.
Instead of continuing to sell bikes or mobility programs, Jean-Marc chose to address the root of the problem: parking. Not the bike itself, but where it rests.
What if we could build a transportation network… without vehicles?
The answer was already there: leveraging an existing asset, citizens’ own bikes. By making cycling more secure through smart, connected parking modules, Vélo-Transit transforms thousands of individual initiatives into a truly structured mobility network.
Lower costs. Greater flexibility. Immediate impact.
Today, the network continues to grow. Every new module installed is further proof that the vision was right.
The team behind the network
Jean-Marc is the driving force behind Vélo-Transit, but he is not building it alone. He is supported by a dedicated team, each bringing their expertise to help grow the network and support the organizations that believe in its vision.
Ready to join the movement?
The transition to more active mobility does not rely on a single solution. It is built through a series of concrete decisions. Bike parking is one of them.